Shoppable interactive videos provide a unique digital experience that attracts customers and speeds up the sales cycle.
Using videos with advanced technology on your eCommerce platform enhances customer engagement rate, which leads to a better UX.
Ultimately, shoppable videos remove the disconnection between marketing and purchasing. They create a seamless path to purchase that doesn’t interrupt or detract from the consumer’s content experience and enjoyment. The shoppable content empowers eCommerce brands to deliver direct and instant sales. Studies have found that these videos can increase conversion by 30%.
Turn Your Video Content into a Point of Sale!
Shoppable video product campign
This is a promo concept of an interactive shoppable video for a sportswear store.
Customers can interact with the video via hotspots which take them directly to the product detail page. This way, customers can buy selected products directly from the video and finish checkout without exiting the video or visiting the store.
Customers can click on icons floating over the models whenever any shoppable eCommerce video plays.
The main goal behind shoppable videos is to meet the direct purchasing desire that a customer gets after viewing the product promotion or campaign video. You can create this interactive shoppable video in an intuitive, easy-to-use visual editor on scena.ai.
- Embedded hotspots into video = 9x conversion rate
Shoppable TV campaign
This is a promo concept of the shoppable video version of a TV commercial.
You can create an extended interactive version of your TV commercial during broadcasting hours featured on social media or re-marketing campaigns.
Place your hotspots on selected items in the shoppable video and drive direct sales from viewers.
Create a seamless buying process that creates a great user experience by making the buying process streamlined: a potential customer clicks on a product link, and they’re taken directly to the product page where the customer can add it to their shopping cart for checkout.
- Create a brand new and engaging way to interact with your brand.
Shoppable Product Video
This is a promo concept of an interactive shoppable video for a sportswear store Northfinder.
The power of shoppable video allows for a more demonstrative story experience and emphasizes the urgency of the offer.
By integrating shoppable features in their videos, brands reduce the number of steps a customer needs to follow to make a purchase.
You do not have to scroll up and down the product page or wishlist or remember the product. By incorporating an interactive component in a video, retailers can leverage customers’ inclination and interest in the product and encourage them to buy it right away. Shoppable videos allow customers to see the actual uses of products and enable merchants to offer an improved experience and seamless path to direct purchase.
Studies found that these videos increase buyers’ intent to purchase by 9x. Better still, 41% of viewers add a product to their shopping cart after watching a shoppable video.
Interactive fashion guide
You can give your customers a unique personalized shopping journey using interactive video.
Record your video directly on the platform scena.ai, upload an existing one, or create an AI video avatar as an interactive guide.
Introduce potential customers to your brand, and guide them to your products to increase conversion.
You can easily collect video reviews and customer unboxing videos through scena.AI widget.
Add eye-catching interactive videos to your store in minutes and stand out from the competition.
- increase engagement rate by up to 70% using an interactive video guide