J&T BANKA - the largest Czech and Slovak private investment bank, used the scena.ai platform to create an interactive video campaign to make it easier to explain the difference between investing and saving to their target group.

Through the presenter, a viewer can learn two classmates' stories and decide which story is more relevant and what part of the video content to watch next.

At the end of each story, the viewer can leave a contact if they are interested in learning more. Then, according to the selected segmentation rules and content analysis, this contact is automatically sent to the bank's CRM with classification.