This is a promo concept of an interactive shoppable video for a sportswear store.
Customers can interact with the video via hotspots which take them directly to the product detail page. This way, customers can buy selected products directly from the video and finish checkout without exiting the video or visiting the store.
Customers can click on icons floating over the models whenever any shoppable eCommerce video plays.
The main goal behind shoppable videos is to meet the direct purchasing desire that a customer gets after viewing the product promotion or campaign video. You can create this interactive shoppable video in an intuitive, easy-to-use visual editor on scena.ai.
The possibilities in practice.
How it works: A link embeds hotspots into a video, making certain parts clickable.
